Online Training- Understanding the U.S. Supermarket Landscape
Are you a European Entrepreneur eager to break into the U.S. Market?
✔️ You know the U.S. is a massive opportunity, but… where do you even start?
You have a great product that’s already successful in Europe, but how do you bring it to U.S. supermarkets?
✔️ How do American supermarkets actually work?
What are the key supermarket chains? How do they differ from Europe? And how do you get your product on their shelves?
✔️ What about regulations and certifications?
FDA, USDA, FSMA – what rules apply to food imports, and how do you ensure compliance?
✔️ Do you want a clear roadmap and practical tools to successfully launch your product in the U.S.?
This training gives you the knowledge and strategies you need to confidently enter the U.S. market.
What you’ll learn:
✔️ The U.S. Supermarket Landscape – Understand the key differences between European and U.S. supermarkets, major retailers, merchandising strategies, and regional market variations.
✔️ U.S. Consumer Behavior – Learn how Americans shop, what influences their buying decisions, and the trends shaping grocery purchases.
✔️ Practical Steps to Enter the Market – Navigate U.S. regulations, find the right partners, build a pricing strategy, and optimize your distribution for success.
✔️ Trends in the U.S. Supermarket Industry – Discover key industry trends like health consciousness, sustainability, e-commerce, global flavors, and tech-driven retail innovations.
✔️ Building Strong Business Relationships – Master networking, cultural differences, and negotiation strategies to successfully work with U.S. distributors, importers, and retailers.
✔️ Wrap-Up & Next Steps – Recap key learnings, outline your action plan, and access business tools to start selling in U.S. supermarkets.
“I’ve known Dorien for quite some time as a highly effective project manager who has grown into an excellent marketer and strategic advisor. This training is incredibly valuable for companies with ambitions in the U.S. market. It provides a clear and transparent structure, covering the American retail landscape, consumer behavior, and market trends. It gave me great insights into the diversity and dynamics of retail in the U.S., as well as the complexity of regulations. The practical tips are an excellent starting point for developing a U.S. market entry strategy.”
How did I gained my knowledge for this training?
✔️ 15+ Years of Marketing & Sales Experience
With over 15 years in marketing and sales, both in Europe and the U.S., I’ve developed a deep understanding of consumer trends, retail strategies, and brand positioning. My background includes working with various brands to successfully enter new markets, giving me first-hand knowledge of what works (and what doesn’t).
✔️ Hands-On Support for European Brands in the U.S.
Since moving to the U.S. in ‘22, I have worked closely with European brands looking to expand into the American retail space. This includes:
✔ Market entry strategies tailored to the U.S. retail structure
✔ Retailer & distributor outreach for supermarket placements
✔ Sales and marketing execution based on regional consumer behavior
✔️ Deep Industry Insights & Network
My knowledge is reinforced by conversations with retailers, distributors, and entrepreneurs who have successfully entered the U.S. market. I’ve attended major trade shows, including Fancy Food Show, IDDBA and distributor shows and follow seminars online and offline when interesting for my business.
✔️ Research-Backed Training with Verified Sources
My training program is not just based on experience, it’s backed by extensive research. Each slide in my training includes verified sources from industry reports, market studies, and real-world case studies. I have compiled a comprehensive list of sources to ensure that my insights are accurate, up to date, and actionable.
Excited to grow your business in the U.S. market? As an introduction sale, the price is now $695 instead of $795!
✅ Learn how to navigate the U.S. supermarket landscape
✅ Understand key consumer behaviors & trends
✅ Get step-by-step guidance on regulations, distributors & sales channels
✅ Access exclusive business tools & resources
