Training- Understanding the U.S. Supermarket Landscape

Are you a European entrepreneur eager to break into the U.S. market?

✔️ You know the U.S. is a massive opportunity, but… where do you even start?
You have a great product that’s already successful in Europe, but how do you bring it to U.S. supermarkets?

✔️ How do American supermarkets actually work?
What are the key supermarket chains? How do they differ from Europe? And how do you get your product on their shelves?

✔️ How do I build strong business relationships in the U.S.?
What are the cultural differences in business? And how do you pitch your product successfully to a U.S. retailer?

✔️ What about regulations and certifications?
FDA, USDA, FSMA – what rules apply to food imports, and how do you ensure compliance?

✔️ Do you want a clear roadmap and practical tools to successfully launch your product in the U.S.?
This training gives you the knowledge and strategies you need to confidently enter the U.S. market.

Are you a European entrepreneur eager to break into the U.S. market?

What you’ll learn:

✔️ Introduction – Get to know me, my experience as a Dutch entrepreneur in the U.S., and what to expect from this training.

✔️ The U.S. Supermarket Landscape – Understand the key differences between European and U.S. supermarkets, major retailers, merchandising strategies, and regional market variations.

✔️ U.S. Consumer Behavior – Learn how Americans shop, what influences their buying decisions, and the trends shaping grocery purchases.

✔️ Practical Steps to Enter the Market – Navigate U.S. regulations, find the right partners, build a pricing strategy, and optimize your distribution for success.

✔️ Trends in the U.S. Supermarket Industry – Discover key industry trends like health consciousness, sustainability, e-commerce, global flavors, and tech-driven retail innovations.

✔️ Building Strong Business Relationships – Master networking, cultural differences, and negotiation strategies to successfully work with U.S. distributors, importers, and retailers.

✔️ Wrap-Up & Next Steps – Recap key learnings, outline your action plan, and access business tools to start selling in U.S. supermarkets.